Garena Review – Garena is a game developer and publisher that focuses on free online games. It is a subsidiary of Sea Limited, the company that owns League of Legends. The company is accused of abusing its player base in the South East Asian region. Read on to learn more about the company and its business practices.
Garena is a game developer and publisher of free online games
Garena is a game publisher and developer with roots in the PC gaming world, but it is also a leading publisher of mobile games. Mobile games have become increasingly popular, especially in emerging markets where most people do not have access to a PC or console. For this reason, mobile phones are becoming the primary device used for gaming.
In Southeast Asia, for example, 87 percent of gamers play on their mobile phones, compared to 60 percent who play on a PC. This popularity is helping to expand gaming in emerging markets.
Garena’s focus on mobile games is one of its core strengths, and the company has expanded into many emerging markets through a global expansion strategy. It is the leading games publisher in Southeast Asia, Taiwan, and Latin America and has made inroads in other fast-growing markets.
Its popular mobile game Free Fire has more than 50 million peak daily active users in 130 markets globally and was the third-most-downloaded game worldwide during the second quarter.
In November 2011, Garena announced that it had acquired the publishing rights to Firefall, a team-based shooter with online RPG features. The game was named the Anticipated MMO of 2012 in TenTonHammer’s Readers Choice contest, and is available for free on Garena+. It recently released a new development video featuring former American Gladiator Lee Reherman and cosplayer Crystal Graziano.
Free Fire was originally designed to work on low-end smartphones. Garena invested heavily in emerging markets, building local teams and localising the content. It quickly became one of the most popular mobile games in India and LATAM. In addition, it has also become popular in MENA.
Free Fire makes up a large portion of the company’s revenue. This means that the game’s developers don’t have to pay the 30% platform fee that many developers are accustomed to. In addition to the content, Garena also aims to expand the community surrounding its games.
In Q2’21, the company introduced Pet Rumble, a social deduction game mode in Free Fire that lets players use their virtual pets to play.
As such, ancillary experiences are meant to enhance the game itself, and Garena understands that these types of games will lead to increased player engagement.
It is a subsidiary of Sea Limited
Garena is a digital entertainment company that focuses on mobile games. The company also provides mobile wallet and payment processing services. Its other services include credit, e-sports, digital bank, and payment processing services for Shopee.
Garena was formerly known as Garena Interactive Holding Limited and changed its name to Sea Limited in April 2017. The company was founded in 2009 and is based in Singapore.
Garena is owned by Tencent. The company owns approximately ten percent of Sea. Tencent’s stake in the company was increased when the company announced an IPO in late 2017. The IPO also saw an increase in Garena’s stock price.
Since then, the company has worked with Tencent to distribute Tencent games throughout Southeast Asia. In 2013, Garena was bought by Tencent, which held 40% of the company’s shares and had a 35% vote.
The e-commerce segment of Sea Limited’s business is generating 59% of the company’s overall revenue, and it grew at a faster pace than the company’s overall revenue growth. This suggests that the company may have to cut back on its top line growth driver to control losses. As the economy continues to slow, the company could face a tough road to cut costs.
Garena is not alone in its struggles. The company also recently acquired Phoenix Labs, a leading independent games studio and developer with over 100 AAA game developers. Together, Garena and Phoenix Labs will leverage each other’s world-class development capabilities and explore new growth opportunities.
Before the IPO, Tencent was the biggest shareholder of Sea Limited. The company’s CEO, Forrest Li, held a stake of twenty percent in the company. However, this stake was reduced to eighteen percent in the subsequent IPO. The IPO also raised funds from investors who were previously unwilling to back the IPO.
While Garena is already profitable, Shopee, which is the company’s video game division, is far from that. The company plans to reach profitability soon, but Forrest Li expects it to take several years to contribute to Sea’s revenues.
It is tasked with controlling League of Legends in the South East Asian region
Garena is a gaming platform and internet services company based in the South East Asian region. It has a network of servers located in Taiwan, Vietnam, Hong Kong, Thailand, Singapore, and the Philippines. Several of these servers have low ping times and support multiple languages, including English and Chinese.
Garena is tasked with controlling the League of Legends game in the region. The company is a consumer internet platform provider. Its goal is to promote and maintain competitive League of Legends in the region.
Its SEA Tour series brings together teams from around the region to compete at major international tournaments and promote intraregional national competition.
The first ASEAN Esports and Music Festival, Hyperplay, is set to take place in Singapore Indoor Stadium and include teams from 10 countries. The festival will also feature four electrifying concerts.
The new PCS series will feature 10 teams in a season and will launch in 2020. The LMS and LST both field eight teams in 2019. The PCS will be a centralized competitive ecosystem and will increase the business opportunities for teams.
Teams in these regions currently qualify for the League of Legends World Championships through the LMS, while LST sends one team to the play-in stage. The Vietnam Championship Series, however, will remain an independent regional league.
It is accused of abusing the game’s player base
In a case involving the game’s player base, Singapore-based game developer Garena has been accused of abusing its player base. The game is a multiplayer online shooter in which players try to stay in the safe zone as long as possible. However, the allegations have not been proved.
The accusations of abuse stem from two incidents – one in which Garena was accused of mining bitcoin in the past and another in which the player base was hacked.
The hackers inserted malware into patch files without the user’s knowledge. This resulted in a spike in the theft of LOL accounts. Further, victims of the hack were unable to contact Garena because they were banned permanently.